Klaviyo
8returns pushes 6 lifecycle events to Klaviyo with rich return data – items, reasons, refund amounts, tracking. Replace built-in emails with fully branded Klaviyo flows.
Klaviyo is the marketing automation platform behind 150,000+ ecommerce brands. It handles email, SMS, and push notifications with deep segmentation based on real customer behavior.
Klaviyo + 8returns
This isn't a basic webhook. 8returns pushes 6 specific lifecycle events into Klaviyo, each carrying rich data about the return.
The events – return_registered, shipment_label, return_arrived, return_inspected, return_completed, and return_cancelled – map to the actual stages of a return. Each one carries the data you need to build real flows: customer name, order number, RMA, returned items with SKU, return type, reason (including German translations for DACH markets), refund amount with currency formatting, and shipment tracking details.
What makes this useful: merchants can replace 8returns' built-in notification emails entirely with Klaviyo flows. That means full control over design, timing, and logic. You can build multi-step sequences – a return confirmation email, followed by a "your package arrived" update, then a review request after the refund posts. Add conditional branches based on return reason, item value, or customer lifetime value.
There's also a fake event generator built into the integration. Before a single real return comes through, you can fire test events into Klaviyo to build and preview your flow templates. No guessing at payload structure – the test events match the real data format exactly.
Each event is tracked as a CustomerReturnActivity, which prevents duplicate sends if a return is processed multiple times. The data payloads include everything from merchant branding (name, subdomain, logo URL) to the return address and individual item details, so your emails can be as specific as your customers expect.
The real power is in what you do with this data beyond transactional emails. Segment customers who exchanged vs. refunded. Trigger win-back campaigns for customers who just completed a return. Build a flow that sends product care tips to customers who returned for quality reasons. The return data is already structured for it – you just build the flows.
Use Cases
Branded return notifications
Replace 8returns' built-in emails with fully branded Klaviyo flows. Build multi-step sequences with conditional logic, A/B testing, and your own design – triggered by real return events like shipment_label or return_completed.
Post-return win-back campaigns
When a return completes, trigger a win-back flow with personalized product recommendations. Segment by return reason – a customer who returned for wrong size gets sizing guides and similar products, not a generic discount.
Return reason segmentation
Every event includes the return reason (with German translation for DACH markets). Build segments like 'returned for quality issues in the last 90 days' and route them to targeted flows – product improvement surveys, VIP support, or curated alternatives.
